Notebook 1801

Insights and practices to transform your digital touchpoints.

We share frameworks, case studies, and experiments on employer branding, automotive retail, and digital operations. Every article comes from real projects and includes actionable checklists you can bring to your team.

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Latest articles

A selection of strategic insights packed with metrics to track and tips for fast implementation.

AI : An excellent tool should not steal the spotlight

11 Dec 2025

Only 5% of companies are getting measurable value from their AI investments. The problem? They treat AI as a product, not a tool. The real magic happens when AI...

Read the article by A.T.

1801

Transform Your Business with Industry-Focused SaaS

09 Dec 2025

At 1801, we believe that digital platforms should work for you, not the other way around. That’s why we’ve built tailored SaaS solutions that empower businesses...

Read the article by A.T.

What you find in the Notebook

Every week we publish new experiments, reusable tools, and checklists to boost your team's digital performance.

Playbooks and frameworks: Canvas, roadmaps, and retro templates we use to align stakeholders, define KPIs, and speed up go-lives.
Field stories: How HR, marketing, and operations tackle real challenges: lead management automation, digital onboarding, multi-brand governance.
Ready-to-use tools: Checklists, scripts, and dashboard templates to track conversions, NPS, and the productivity of teams managing digital touchpoints.

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